Created consistent branding for Twitter account and introduced new content types. Designed new guidelines for improved content accessibility. Altered pipeline to enable post scheduling and multi-account management.
Collated historic data to identify optimal posting times, frequency and content type. Created tailored content to target existing followers with the biggest external influence, in order to grow audience size.
Supported 20 branches with digital adverts campaigns, through analytics workshops, ROI budgeting sessions and educational downscaling.
Trialled Facebook page chatbot implementation (via Chatfuel) in collaboration with France HQ, in order to improve response times and customer experience.
Created sales forecasts and daily KPIs.
Beta tested in-development apps to identify bugs and general rooms for improvement.
Managed company Facebook account.